Marketing Manager - Repost

Job Description: Marketing Manager
Institute of Contemporary Art, Miami
Department: Marketing
Reports To: Director of External Affairs
Type: Full-Time, Exempt
Compensation: starting at $70,000
Employees Supervised: 3 Direct Reports
Hybrid Position: Will work at the ICA, Miami office 3 days a week
 
Position Summary:
The Institute of Contemporary Art, Miami, seeks a full-time skilled and energetic Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail. Experience in Project Management is preferred.
 
The Marketing Department at ICA Miami crafts the content that galvanizes our multiple audiences. The department serves to inform audiences about our programs and encourages them to take part. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and the museum shop, with the support of the Director of External Affairs.
 
This position will lead and motivate a Social Media and Image Specialist, Digital Producer, and Graphic Designer team. 
 
Responsibilities include but are not limited to the following main focus areas:
 
Campaigns

• Plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income-generating activities – including exhibitions, learning, public programs, events, and membership.
• Manage, optimize and report on social media and advertising campaigns in-house.
• Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
• Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators.
• Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.
• Monitor campaigns daily and produce evaluation reports and usable insights for campaigns in a timely manner.
• Manage campaign budgets and make sure all costs are kept within targets, including processing all related administration.

 Audiences and Engagement

• Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve Key Performance Indicators and reach target audiences.
• Work to ensure design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects with the Digital Producer and Social Media Specialist.
• Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.

ICA Miami web presence

• Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels, including social media and websites, with the Digital Producer.

Data insight

• Maximize data capture to analyze audiences and marketing data that produce reports to inform income generation.

Management

• Lead, motivate and develop direct reports to deliver high-quality communications strategies.
• Use project management tools to oversee campaigns and collaborations across museum departments.

Education, Qualifications, Competences, and Skills Required

• 2-3 years of communications or marketing experience (including media buying, copywriting, proofreading, email marketing, and project management).
• Bachelor’s degree or equivalent experience.
• Project Management experience required (including task management software such as Asana, Basecamp, ClickUp, etc.).
• Experience with email management tools, web maintenance, and social media channels and experience with content creation tools is required.
• Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.
• Strong interpersonal skills, continued curiosity, a collaborative work style, and the ability to efficiently and accurately oversee a large variety of time-sensitive projects in a fast-paced work environment required.
• Strong writing skills, including proofreading, grammar, and spelling.
• Ability to work night and weekend hours as needed.
• An interest in contemporary art is essential.

 
Physical Demands

• While performing the duties of this position, the employee is frequently required to stop, reach, stand, walk, lift, pull, push, grasp, communicate, and use repetitive motions.
• While performing the duties of this position, the employee may frequently lift and or move 20 pounds of materials.
• The position requires the individual to meet multiple demands from multiple people and interact with the public and other staff.

The above-noted position description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of the position. As the nature of business demands change, so may the essential functions of this position. 

How to Apply  
Please forward a cover letter and resume to jobs@icamiami.org
 
Equal Employment Opportunities 
IC Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race,  color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.