Company Info

Seminole Theatre
18 N Krome Ave
Homestead, FL, United States

Phone: 7866502073
Web Site:

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Company Profile




Marketing Manager


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Job ID:

946

Location:

Homestead, FL, United States

Category:

Marketing
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Job Views:

1041

Zip Code:

33030

Employment Type:

Full time

Posted:

09.07.2018
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Job Description:

 
The Seminole Theatre seeks a highly motivated Marketing Associate with excellent organizational, communication and logistical skills to join our team.  The Seminole Theatre, a historic icon in Homestead, re-opened its doors in December of 2015 and now serves as the premiere performing arts center and cultural hub for the greater Homestead and South Miami Dade area. The Seminole Theatre is managed by Oak View Group Facilities, founded in 2015 by Irving Azoff, Tim Leiweke, with Madison Square Garden Entertainment, a full-service venue management company. They operate and book arenas, theaters, convention centers, and amphitheaters throughout the U.S. delivering customized management plans for each of their venues.
 
 
Role Overview:
 
Under the direction of the Executive and Associate Director, The Theater's Marketing Manager is charged with the development and execution of the strategic plan to generate ticket sales and promote the institutional image and brand of the Seminole Theatre and its resident companies and to plan show-specific marketing strategies for events in the Theatre. This position will be a full-time position starting October 1st. This is an ideal position for an early career marketing or administrative professional looking to develop skills and grow within a national organization

Job Requirements:

Main Duties:
 
  • Develop and oversee branding strategy for the organization and its programs
  • Develop and oversee branding strategy for the organization and its programs
  • Develop, implement and evaluate marketing mix parameters including print,     television, radio, direct mail, digital and other media.
  • Negotiate contracts with advertising partners of aforementioned advertising mediums according to budget parameters and marketing plan.
  • Oversee publications content: season collateral, newsletter, program books for donor recognition
  • Conduct audience research and analyze subscription and sales trends
  •  Oversee publications content: season collateral, newsletter, program books for donor recognition
  • Conduct audience research and analyze subscription and sales trends
  • Oversee content creation in providing information on concerts enhancing audience experiences and supporting sales targets
  • Achieve financial goals: ticket sales revenue and expense budgets
  • Provide marketing support to Development, Education functions and other institutional campaigns
  •  Provide regular reports to management team on sales versus budget goals
  • Oversee the maintenance and management of theater website, ticketing pages, and social media presence.
  • Develop marketing content for print and online advertisements, both in house design and working with outside graphic design contractors.
  • Design and draft copy for press releases and e-blasts
  • Oversee the creation and execution of social media content
  • Support coordination of photography, videography and press features
  • Assist in planning/hosting special events and openings
  • Help with administrative duties and coordination between departments
 
 
 
 
Experience, Skills & Knowledge
 
  • Excellent communication skills, both written and verbal (Bilingual is a plus)
  • Goal-oriented self-starter with a demonstrated ability to multi-task
  • Detail-oriented focused work ethic
  • Experience in advertising, sales, promotions, or media desirable
  • Willingness to mingle with audiences and accommodate visitors
  •  Ability to interact with artistic professionals at all career levels
  • Computer literate, with previous experience with Windows and Microsoft office
  • Demonstrated interest in performing arts a plus Graphic Design experience (Illustrator, Photoshop, Indesign) is preferable
  • Experience with Ticketing platforms (especially Eventbrite) is preferable
  • Previous knowledge/experience with social media platforms preferable: Facebook, Twitter, Instagram etc.
 
Education
 
  • BA/BS: Marketing, PR, Communications, Business, Arts Administration or any equivalent combination of training and experience.
  •  2+ years of hands-on entertainment marketing experience, preferably in an entertainment venue
 
 
This position is a full-time position and an ideal entry level position for an early career marketing or administrative professional looking to develop skills and grow within a national organization.
 
If you are interested in this opportunity, please send your cover letter, resume, and three references to Associate Director Katherine Rubio katheriner@seminoletheatre.org