Company Info
Miami City Ballet
2200 Liberty Ave.
Miami Beach, FL, United States

Phone: 3059297000
Web Site:

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Company Profile




PUBLIC RELATIONS ASSOCIATE DIRECTOR


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Job ID:

928

Location:

Miami Beach, FL, United States

Category:

Marketing

Salary:

$75,000.00 per year
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Job Views:

516

Zip Code:

33139

Employment Type:

Full time

Posted:

07.27.2018
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Job Description:

Essential Duties and Responsibilities:
  • Serve as the principal media representative for the Company and School to manage all media inquiries and interview request
  • Create and pitch ideas for articles, photo-ops and segments in support of the institutional press strategy
  • Develop and implement media relations strategy and plan, seeking high level placements in print, broadcast and online media with goal to elevate the brand awareness in the marketplace:
    • Work closely with Marketing to reach attendance and revenue goals for ticketed programs;
    • Work with other departments (Development, MCB School, Outreach) to strategize and execute communications plans in support of Outreach and School efforts
  • Nurture strong industry network:  Leverage all existing media relationships and cultivate new key media relationships, from local to international levels
  • Write and traffic media alerts for all Company and School performances, functions and announcements
  • Coordinate and mediate press engagements at Company and School performances and functions
  • Coach and prep senior staff, dancers and other personnel for media appearances and interviews
  • Direct social media team to engage audiences across traditional and new media
  • Work in close connection with Marketing to direct the content for digital communications, internal publications, program books and other collateral
  • Contribute to message planning and editorial calendar management with Marketing Department
  • Build relationships with thought leaders to grow industry awareness

Job Requirements:

Qualifications
  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at the local and national level
  • Solid relationships with local and national and industry media outlets
  • Comfortable and skills in acting as the organization spokes person
  • Exceptional writing and editing skills
  • Solid experience in social media
  • A driven, creative individual with a superb track record in national and regional media.
  • A gifted writer and communicator with a flair for compelling stories that command attention
  • A big-picture thinker that lavishes attention on the smallest details
  • A deft negotiator with major writers, editors and producers during the pitch, engagement and fact-checking process
  • A savvy media strategist that understands non-profit and philanthropic enterprises, working  seamlessly with volunteers, board members and strategic partners
  • A passionate, curious individual with knowledge of Ballet and the arts
  • An energetic, self-starter; works independently, and is able to multi-task and prioritize in a fast-paced environment
  • Goal oriented and team player
  • Bachelor’s degree in Public Relations, communications, marketing or related field

Please send cover letter and Resume  to jobs@miamicityballet.org.

Miami City Ballet is an equal-opportunity employer.