Company Info

Florida Grand Opera
8390 NW 25th Street
Miami, FL, United States

Phone: (305) 403-3310
Web Site: www.fgo.org

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Company Profile




Marketing Coordinator


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Job ID:

670

Location:

Miami, FL, United States

Category:

Marketing

Salary:

per year
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Job Views:

1556

Zip Code:

33122

Employment Type:

Full time

Posted:

07.24.2017
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Job Description:

JOB TITLE:                Marketing Coordinator

DEPARTMENT:           Marketing & Communications

SUPERVISOR:            Director of Marketing & Communications

LOCATION:                 Miami, FL

POSITION OVERVIEW:
This position serves as the support for the marketing & communications department and will focus on coordinating marketing campaigns, public relations activities, social media and promotional efforts. The Marketing Coordinator will assist the Director of Marketing & Communications in repositioning Florida Grand Opera and its branding efforts in the local, national and global opera community. Candidates should be self-directed, able to work independently and work extended schedules including evenings and weekends during Opera Season.

JOB SUMMARY:

Marketing/Branding/Events (50%)
  • Assist Director of Marketing with planning, budgeting and implementing all Florida Grand Opera’s marketing campaigns, including but not limited to print, online, radio, direct mail, posters and e-blasts.
  • Maintain the department production schedule and traffic creative requests and approvals.
  • Assist in writing copy for marketing materials as needed and creating email campaigns through WordFly.
  • Assist the Director of Marketing in coordination of materials and visuals for presentations as needed.
  • Identify and participate in strategies for initiatives in new media.
  • Collaborative help with general office and event management, including but not limited to: performances, outreach and events.
  • Assist in the creation of the company’s subscription and single ticket brochures.
  • Other duties as assigned.
Public Relations/Communications (20%)
  • Assist in Public Relations with writing content for press releases, engaging media, scheduling interviews and update all calendar listings as directed.
  • Organize and maintain Florida Grand Opera’s media archives.
  • Coordinate photographer and videographer for all performances/events.
  • Coordinate the electronic distribution of photo images and press releases.
  • Coordinate video and photography for internal and external needs and distribution.
  • Maintain up-to-date and segmented media lists in Tessitura.
  • Prepare and update Press Kits as needed.
  • Track and maintains press coverage from Google alerts, etc.
Social Media/Website (20%)
  • Coordinate the content of Florida Grand Opera’s website.
  • Maintain and create content for Florida Grand Opera’s social media accounts including Facebook, Twitter and Instagram.
  • Ability to monitor social media platforms through Hootsuite.
  • Coordinate social media takeovers with artist during rehearsals and mainstage performances.
  • Create online ads and report on analytics and trends.
  • Maintain Google AdWords/Retargeting campaigns.
Sales Analysis/Reporting (10%)
  • Maintain marketing department dashboard reporting on ticket sale revenue.
  • Report on trends and any other demographic and analysis points.
  • Analyze email campaign results.
  • Maintain Google AdWords/Retargeting campaigns.
EDUCATION AND EXPERIENCE:
  • College degree in business, marketing or communications.
  • Relevant work experience in marketing, agency or public relations.

Job Requirements:

SKILLS AND REQUIREMENTS:
  • Minimum two (2) years of proven Marketing or Public Relations experience.
  • Knowledge of Tessitura, WordFly, HootSuite or similar software preferred.
  • Highly organized and well versed in office procedures and systems.
  • Bi-Lingual (preferred).
  • Excellent phone, written and oral communication skills.
  • Outstanding organization skills, including managing multiple tasks simultaneously.
  • Ability to perform effectively under pressure and meet deadlines.
  • Self-motivated and able to work with independently once objectives and tasks have been determined.
  • Works well as part of a team
  • Demonstrated proficiency with Microsoft Office products such as Outlook, Word, Excel and PowerPoint.
  • In-depth understanding of social media channels, Google Analytics, Word Press and measurement tools.
  • Functional knowledge of Adobe InDesign, Photoshop and/or Illustrator
  • Arts organization/not for profit experience is preferred; opera experience/knowledge is a plus.
  • Work the requisite hours to assure the accomplishment of the position.  This is not a 9 to 5 position.  If you are unable or unwilling to work outside of these hours, please do not submit your materials.
  • While performing the duties of this position, the employee may be required to stop, reach, stand, walk, lift, pull, push, grasp, communicate, and use repetitive motions.
  • While performing the duties of this position, the employee may be required to lift and or move 20 pounds of materials.
  • The position requires the individual to meet multiple demands from multiple people and interact with the public and other staff.
 
ABOUT FLORIDA GRAND OPERA:
 
Florida Grand Opera (FGO) is the nation’s 7th oldest opera company with a budget of $10 million. It was created by the successful merger of the Greater Miami Opera (1941) and the Opera Guild Inc. of Ft. Lauderdale (1946) and celebrates its 77th consecutive season in 2017-18.  FGO currently produces a main-stage season of four operas in Miami and Ft. Lauderdale.   It is a Resident Company of the Ziff Ballet Opera House at the Adrienne Arsht Center for the Performing Arts.  The company also performs at the Broward Center for the Performing Arts.  The company owns its office, rehearsal, and production center known as the Doral Center.

Interested and qualified candidates should email a cover letter explaining your interest in the position, resume and salary requirements to: jobs@fgo.org and use subject line: Marketing Coordinator by June 30, 2017.  Review of candidates will begin immediately.
 
Florida Grand Opera is an Equal Opportunity Employer.