Company Info
Museum of Contemporary Art-North Miami
770 N.E. 125th Street
North Miami, FL, United States

Phone: (305) 893-6211
Web Site: www.mocanomi.org

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Company Profile




Marketing Manager (Part-Time)


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Job ID:

2183

Location:

North Miami, FL, United States

Category:

Marketing

Salary:

$25.00 per hour
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Job Views:

197

Zip Code:

33161

Employment Type:

Part time

Posted:

07.24.2023
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Job Description:

The Museum of Contemporary Art North Miami (MOCA) is seeking a part-time, skilled, and energetic Marketing Manager with a strong interest in contemporary art. The ideal candidate will be creative, demonstrate exceptional attention to detail, and possess a proven track record of increasing audience engagement and delivering high ROI results. In this role, the Marketing Manager will report to the Director of Communications and be responsible for executing digital and traditional marketing strategies for the organization, as well as exhibitions, public programs, events, membership, and education programs. They will collaborate with various departments to create engaging content and develop strategies to increase brand awareness, drive online traffic, and grow audiences.
 
RESPONSIBILITIES:
  • Assist the Director of Communications with the development and execution of a comprehensive marketing strategy, focusing on goals, KPIs, and audience engagement
  • Manage MOCA’s social media platforms including the creation of engaging content and adherence to brand guidelines
  • Oversee regular email marketing activities, including newsletters, content creation, and list segmentation
  • Manage the website, ensuring that content is regularly updated, optimized for search engines, and user-friendly
  • Utilize analytics tools to monitor digital campaign performance, providing reports and improvement recommendations
  • Collaborate with departments, artists, internal and external partners, and other stakeholders to develop marketing campaigns and promotional materials
  • Stay informed on digital marketing trends and best practices, sharing insights with the team
  • Perform other duties as assigned

Job Requirements:

QUALIFICATIONS:
  • Bachelor's degree in Marketing, Communications, or a related field
  • Minimum 3-5 years of experience in digital marketing, preferably in the art or cultural sector
  • Proven track record of developing and implementing successful marketing campaigns across multiple channels
  • Proficiency in content management systems, email marketing platforms, and social media management tools
  • Strong interpersonal skills, and the ability to efficiently and accurately oversee a large variety of time-sensitive projects in a fast-paced work environment
  • Commitment to best practices in data management, design quality, sustainability, accessibility, and social inclusion across all marketing and digital projects
  • Ability to maximize data capture and analyze audience and marketing data
  • Strong understanding of SEO and web analytics tools (e.g., Google Analytics)
  • Exceptional written and verbal communication skills, with the ability to create engaging content for various audiences
  • Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines
DESIRED:
  • Knowledge of Adobe Premiere and videography
  • Passion for the arts and an understanding of the unique needs of an art museum
  • Bilingual in Spanish and/or Haitian Creole
This is a part-time position requiring some early morning, late evening and weekend hours as necessary, especially during periods of high volume (Miami Art Week, exhibition openings, etc.). A level 2 background check will be required upon the offer of employment.
 
Reports to: Director of Communications
Compensation: $25/hour rate, averaging 20 hours/week.
Applicants: Please email a cover letter, resume, design samples and three references to achild@mocanomi.org with subject PART-TIME MARKETING MANAGER. No phone calls please.
 
MOCA maintains a strong policy of equal employment opportunity for all employees and applicants for employment. The museum hires, trains, promotes, compensates and dismisses employees without regard for race, color, creed, religion, gender identity, sexual orientation, national origin, age, marital or veteran status, disability, citizenship, or political belief that does not prohibit performance of essential job functions. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply.
ABOUT MOCA
Mission
MOCA North Miami presents contemporary art and its historical influences through exhibitions, educational programs, and collections. Inspired by its surrounding communities, MOCA connects diverse audiences and cultures by providing a welcoming place to encounter new ideas and voices, and nurturing a lifelong love of the arts.
Vision
MOCA aspires to be a welcoming center at the heart of North Miami where art and art experiences flow in and out of the building — activating parks, schools, homes, and civic spaces; and connecting local and global conversations about art.
MOCA will tap into the cultural energy of the region to bring new art and perspectives to the public, building on North Miami’s legacy as a cultural destination. Visitors and the community can expect thought-provoking exhibitions that feature underexplored art and artists, and lift up diverse voices and stories.
MOCA will become known and respected locally and nationally for its innovative curatorial approach and research-driven exhibitions that are supported by educational programs for all ages. As a meeting place for cultural expressions and exchanges, MOCA will become a center for cross-cultural understanding and inclusion, connecting diverse communities through the arts.