Company Info
Institute of Contemporary Art, Miami
61 NE 41st St
Miami, FL, United States

Phone: 3059015272
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Company Profile

Marketing Manager | The Institute of Contemporary Art, Miami (ICA Miami)


Job ID:



Miami, FL, United States




$65,000.00 per year

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Employment Type:

Full time



Job Description:

Reports To:             
Director of External Affairs
FLSA Status:            
Full-Time, Exempt

About ICA Miami
ICA Miami is dedicated to promoting continuous experimentation in contemporary art, advancing new scholarship, and fostering the exchange of art and ideas throughout the Miami region and internationally. Through an energetic calendar of exhibitions and programs, and its collection, ICA Miami provides an important international platform for the work of local, emerging, and under-recognized artists, and advances the public appreciation and understanding of the most innovative art of our time. The Museum is deeply committed to providing open, public access to artistic excellence by offering year-round free admission.
Position Summary:
The Institute of Contemporary Art, Miami is seeking a full-time skilled Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail.
The Marketing Department at ICA Miami crafts the content that galvanizes our multiple audiences. The department serves to inform audiences about our programs and encourages them to take part. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and retail, with the support of the Director of External Affairs.
Responsibilities include but are not limited to the following focus areas:
  • Plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income-generating activities – including exhibitions, learning, public programs, events, and membership.
  • Manage, optimize and report on social media and advertising campaigns in-house
  • Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
  • Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators
  • Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.
  • Monitor campaigns daily, produce evaluation reports and usable insights for campaigns in a timely manner.
  • Manage campaign budgets and, make sure all costs are kept within targets. Including processing all related administration.  
Audiences and engagement
  • Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve Key Performance Indicators and reach target audiences.
  • Develop and manage signage and wayfinding onsite to enhance the visitor experience.
  • Commission a range of digital content that appeals to the museum’s audiences, reflects the museum’s vision and supports its income targets with the support of the Digital Media and Web Coordinator and Graphic Designer
  • Work to ensure that design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.
  • Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.
  • Maintain relationships with partners such as other arts organizations, concierges, group travel organizers, ticketing agencies, tourist bodies, and guidebooks to promote the museum
ICA Miami web presence
  • Develop the main website using audience insights to reflect user needs, and drive audiences maximizing engagement and income opportunities.
  • Manage the museum’s website to ensure quality, purpose, and relevance with target audiences.
  • Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels including social media and websites with the Digital Producer.
Data insight
  • Maximize data capture to analyze audiences and marketing data that produce reports to inform income generation.
  • Adhere to best practices for data management and champion this across the museum.
  • Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, Google Adwords, and social media.
  • Initiate and analyze appropriate customer and market research to understand the needs and views of the museum’s audiences, and to understand barriers to entry and identify routes to overcome them.
  • Lead, motivate and develop direct reports to deliver high-quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.
  • Continual development of your team, recognizing success and addressing areas for development, supported by the annual appraisal process.
  • Working with and supporting volunteers and ensuring their full integration into the Communications team.
  • Other duties as assigned.

Job Requirements:

Education, Qualifications, Competences, Skills Required
  • 5+ years’ experience in communications or marketing (may include media buying, copywriting, proofreading, email marketing, and project management).
  • Bachelor’s degree or equivalent experience.
  • Experience working with writers and graphic designers.
  • Experience with MailChimp, web maintenance, social media channels, and Adobe Acrobat and Adobe Creative Suite.
  • Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.
  • Professional poise, strong interpersonal skills, a collaborative work style, and the ability to oversee a large variety of time-sensitive projects efficiently and accurately in a fast-paced work environment.
  • Strong writing skills, including proofreading, grammar, and spelling.
  • Experience with Salesforce is preferred.
  • Ability to regularly work night and weekend hours. 
  • A strong interest in contemporary art is essential.
How to Apply 
Please forward a cover letter and resume to
Equal Employment Opportunities 
ICA Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.