Company Info
Phillip and Patricia Frost Museum of Science
1101 Biscayne Blvd
Miami, FL, United States

Phone: 3054349561
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Company Profile

Director of Events & Leisure Sales (Full Time)


Job ID:



Miami, FL, United States


Communications-Public Relations, Events-Meeting Management, Sales


per year

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Employment Type:

Full time



Job Description:


The Director of Events & Leisure Sales is responsible for guiding customers through event experiences, providing solutions that meet their goals and objectives to result in a compelling event or visitation experience. The Director of Events & Leisure Sales will set the overall strategies for the sales department, including event rentals, group, and tourism sales. It is the responsibility of the Director of Events & Leisure Sales to manage accounts and secure future business opportunities. They will also be responsible for implementing domestic and international strategies to drive third party bookings to meet and/or exceed financial goals through distribution channels including, but not limited to, online travel agencies, wholesale, and tour operators. Event contracts can range between a small group event 20+, up to a high-end event production 500+.


  • Responsible for all aspects of the organization’s facility rental program, group and tourism sales programs.
  • Develop and execute standard operating procedures to ensure smooth departmental operations and event set up and breakdown.
  • Attend site visits, pre-event planning meetings, and appropriate venue meetings as necessary to support the customer event experience.
  • Develop and execute a sales plan to grow event revenue opportunities that aligns with the department and organizations objectives throughout the year.
  • Responsible for identifying new and repeat business.
  • Ensure all known opportunities are logged in CRM and updated at all times.
  • Be the go-to contact person for internal and external collaborators for any event-related questions and queries.
  • Schedule and organize internal events including all the logistics. Serve on internal event committees to further the organization’s goals and partnerships.
  • Deliver World-Class Service by cultivating and maintaining relationships with customers, venue personnel and various departments.
  • Serve as the face of the organization to the Wholesale Accounts. It is the primary responsibility of the Director of Events & Leisure Sales to implement strategies to manage the Tour and Travel program (domestic & international traditional tour operators, third party partners including online travel agencies).
  • Prepare Sales Budget and monitor expense for facility rentals, group and catering sales.
  • Develop an annual sales & marketing plan for facility rentals, group sales, and tourism sales in conjunction with other departments; monitor effectiveness of initiatives and initiate changes as needed.
  • Meet regularly with catering manager to plan and review operational items including but not limited to menu, promotions.
  • Advise senior management on logistical and operational issues, and opportunities surrounding revenue and operational efficiencies.
  • Hold sales team accountable to maintain a healthy pipeline of leads that ensures achievement of established revenue targets.
  • Create and present information and reports, as needed, to senior management related to performance, pipeline, forecasting, etc.
  • Thoroughly research and understand customer history and previous experiences, in order to create more personalized customer experiences.
  • Monitor and evaluate impact of trends in the industry, GMCVB reporting, and citywide trends and their impacts on meetings.
  • Attend industry events
  • Other duties as assigned

Job Requirements:

Knowledge, Skills, and Abilities

  • Bachelor’s degree in Hotel Management, Marketing, Business Administration or equivalent education and experience.
  • 6+ years of experience of event/sales experience/leisure
  • Proven track record of event sales revenue
  • Requires exacting attention to detail and excellent customer service, whether in person, or by other communication methods
  • Ability to work with board of directors, major partners
  • Experience managing a team and collaborating with others
  • Must be highly organized with the ability to prioritize and manage multiple projects and timelines
  • Strong written and verbal communication skills
  • Excellence in the English and Spanish language (oral and written) required
  • Experience with Delphi software (preferred)
  • Strong knowledge of Microsoft Office and Excel
  • Must be able to handle confidential/financial information


  • Must be available to work evenings and weekends on a consistent basis
  • Must be able to stand for long periods of time, move quickly from space to space to quickly resolve issues and oversee events team members
  • Must be able to work for extended periods of time in elements, sun, heat, wind, etc.
  • Daily tasks require variety of physical activities, related to walking, standing, stooping, sitting, reaching, lifting (up to 50 lbs.)


  • Background clearance
  • Drug screening as part of the Drug Free Workplace Program.
  • Must have received or be willing to receive the COVID-19 vaccine(s) by date of hire to be considered for employment unless applicant is eligible for an exemption pursuant to all applicable laws.