Department:             
Marketing
Reports To:               
Marketing Manager and the Director of External Affairs
FLSA Status:            
Full-Time, Exempt

Hybrid Position

Position Summary:
Reporting to the Marketing Manager and the Director of External Affairs, the Social Media and Web Coordinator leads ICA Miami’s social media development to contribute to stronger engagement with key stakeholders including current and potential donors and partners as well as strengthening community understanding of ICA Miami’s mission.  The role is responsible for the maintenance of ICA Miami’s website, managing updates, new design, and functionality as required, and liaising with external web design providers where necessary. The Social Media and Web Coordinator also supports the Communications Department with the update of and access to photo and video inventories.
 
Responsibilities include but are not limited to:

• Reporting to the Marketing Manager, the Social Media and Web Coordinator will manage workload, prioritize and schedule content to meet deadlines, and ensure that ICA Miami’s audiences are informed and engaged.
• Prepare a social media development strategy focused on engagement with our donors, partners, artists, galleries, and the community with quarterly, monthly, and weekly priorities.
• Create a schedule for communications posts on all ICA Miami social media channels.
• Responsible for official ICA Miami posts and strategically prioritizing social media channels (e.g. Facebook, Twitter, YouTube, Instagram, etc), taking into consideration the needs/preferences of our audiences.
• Take other ICA Miami content (press releases, announcements, testimonials, quotations, images, and videos) and post it on relevant social media channels.
• Regularly monitor third-party websites and social media channels and identify content items to share or link to on ICA Miami’s social media.
• Monitor ICA Miami’s social media channels and respond to posts and messages in a timely manner, sourcing additional information and/or responses from other staff where necessary.
• Ensure all posts are fact-checked and proofread, and that all necessary permissions have been obtained before sharing images or videos.
• Use tools and tactics that generate maximum engagement in social media; including topical relevant and provocative content, polls, competitions, live-online chats, popular hashtags, etc.
• Lead on testing and using appropriate tools for maximizing social media fan base and influence.
• Lead on monitoring and evaluating all ICA Miami social media channels, providing regular and specific event reports on coverage and influence with analysis and recommendations based on the data.
• Lead on social media design elements (ie: Facebook Timeline cover, profile pic, ads, and Twitter profile).
• Create basic engaging and professional visuals that reflect ICA Miami (infographics, photos with text, short videos, etc).
• Stay up to date with trends on social media around the world and apply on ICA Miami’s social media channels accordingly.
• Manage content creation, community building, and administration of social media platforms (Facebook, Twitter, Instagram, Pinterest, and YouTube) for departments within ICA Miami.
• Create and manage social media ad campaigns.
• Lead on ICA Miami website development according to best practices and industry trends.
• Assist Media and Communications Officer to upload press releases, media coverage, and other posts to GFP’s English and Arabic website when required.
• Ensure all website functionality is operational.
• Lead on implementation of Search Engine Optimisation and Google Adwords.
• Regularly research industry best practices and make suggestions to improve ICA Miami’s website.
• Liaise with external contractors as needed for website updates/modifications.

Education, Qualifications, Competences, Skills Required

• At least two year’s professional experience
• Experience in social media development and monitoring
• Experience in web maintenance
• Experience with Salesforce, Mailchimp, and WordPress preferred.
• Experience in PR communications
• Experience proof-reading and fact-checking
• Excellent active listening, problem-solving, client management, and customer service skills
• Excellent computer skills (documents/spreadsheets/databases/presentations/calendas/email)
• Proven ability to work under pressure and multi-task, managing multiple priorities and meeting deadlines
• Strong organizational skills, ability to multitask, and a solid work ethic
• Superior interpersonal skills and ability to communicate professionally with a culturally diverse group of volunteers, co-workers, and donors.
• Ability to regularly work night and weekend hours. 

How to Apply 
Please forward a cover letter and resume to jobs@icamiami.org with Social Media and Web Coordinator in the subject line.
 
Equal Employment Opportunities 
ICA Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.