Basic Function
 
The Marketing Manager reports to Marketing Directors and works in cooperation with the creative services and digital teams. The Marketing Manager also works in close collaboration with programming, box office, group sales, education and development teams and with external marketing representatives. Primary responsibilities include coordinating traditional marketing and promotions for Center presentations, creating and carrying out strategic marketing plans to effectively sell ticketed and free events and providing marketing services to resident companies, arts partners, outside renters and other groups as assigned.
 
Responsibilities

• Working with the Marketing Directors, provides development and execution of marketing plans and budgets for initiatives as assigned.
• Assists with media buys and monitors invoices. Provides marketing cost data for settlements.
• Maintains rate cards for Center marketing services.
• Monitors event calendar listings with key websites.
• Generates copy for print, radio, email and digital initiatives.
• Assists in planning, development and execution of subscription and single ticket campaigns.
• Creates and submits requests for graphic design, emails and social media campaigns.
• Works in close collaboration with the Center’s presenting partners to market joint presentations.
• Coordinates database and list management with IT and the Box Office.
• Participates actively in professional networking organizations.
• Coordinates promotions with media, third-parties, Center sponsors and community partners.
• Other duties as assigned by the VP, Marketing and Marketing Directors.

Ideal Experience

• Bachelor’s degree or equivalent in marketing or related field.
• Minimum 5 years of experience and demonstrated success in marketing of the performing arts or related field.
• Strong ad copy writing skills; strong communication skills.
• Strong experience with Microsoft Office suite.
• Tessitura experience a plus.
• Bilingual in English and Spanish a plus.
• Live entertainment marketing experience in the Miami market a plus.

 Personal Characteristics
 
The Marketing Manager should be:

• Action-oriented; a proactive doer
• Affable, easy to get to know
• Determined and persistent
• Highly energetic
• Dedicated to accomplishing the organization’s goals

Physical Demands

• While performing the duties of this position, the employee is frequently required to stop, reach, stand, walk, lift, pull, push, grasp, communicate, and use repetitive motions.
• While performing the duties of this position, the employee may frequently lift and or move 20 pounds of materials.
• The position requires the individual to meet multiple demands from multiple people and interact with the public and other staff.

Suggestions for candidates and expressions of interest should be addressed to:
 
Email: resumes@arshtcenter.org, with Marketing Manager on search in the title line.
 
Note: The above job description is intended to describe the general nature and level of work being performed by staff assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required of staff in this position. Duties, responsibilities, and skills are also subject to change based on the changing needs of the job, department, or organization. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the Adrienne Arsht Center as the requirements of the job change.
 
 
 
The Adrienne Arsht Center is an equal opportunity employer committed to being an inclusive workplace and strongly believes in the importance of having a diverse group of individuals represented.