Company Info
Phillip and Patricia Frost Museum of Science
1101 Biscayne Blvd
Miami, FL, United States

Phone: 3054349561
Web Site: https://www.frostscience.org/

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Company Profile




Social Media & Digital Marketing Coordinator


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Job ID:

1341

Location:

Miami, FL, United States

Category:

Graphic Design-Commercial Art, Marketing

Salary:

$35,000 - $40,000 per year
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Job Views:

63

Zip Code:

33132

Employment Type:

Full time

Posted:

02.12.2020
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Job Description:

SUMMARY: Under the direct supervision of the VP of Marketing and Marketing & PR Manager, this position is responsible for expanding the Frost Science online footprint to build affinity with guests, fans, members, supporters and followers and achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. This position is responsible for building and executing content across all platforms, email marketing and optimization of the museum website.


ESSENTIAL Duties and Responsibilities:

  •  Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  •  Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act
  •  Set up and optimize company pages within each platform to increase the visibility of company’s social content
  •  Moderate all user-generated content in line with the moderation policy for each community.
  •  Manage and moderate all third-party review sites and platforms, including drafting responses when appropriate and driving positive reviews and engagement
  •  Create editorial calendars and syndication schedules
  •  Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  •  Collaborate with other departments to manage content, identify key players and coordinate actions to align communications strategy along a variety of channels
  •  Responsible for keeping the Frost Science website content updated and dynamic, leading the growth of the Frost Science community
  •  Implement strategies for growing audiences across digital platforms and optimize the museum’s marketing automation systems.
  •  Optimize the museum website through keywords, meta-tagging and development of original content to support SEO/SEM efforts
  •  Serve as the liaison with museum’s digital marketing partner
  •  Maintain the website content calendar and assure updates are made on schedule
  •  Take the lead in measuring Frost Science's success online using Google Analytics and other relevant tools. Suggest improved dashboards and reporting based on best practices. Provide monthly and ongoing data analysis and insights. Use data to recommend future content, navigation, and developments for the Frost Science online presence.
  •  Support established website development priorities through coordination and thorough site testing. Coordinate closely with the Frost Science Web Developer / IT department to resolve minor bugs and fixes.
  •  Setup and deploy all email communications using Frost Science branded assets. Manage dynamic lists, custom views, and one-off sends.
  •  Perform other duties as assigned.

Job Requirements:

EDUCATION and/or EXPERIENCE
 

Bachelors’ degree in relevant field and at least two (2) years’ experience in social media engagement.


Knowledge, Skills, and Abilities:

  1. Proven working experience in social media marketing or as a digital media specialist
  2. Excellent, writing, editing (photo/video/text), presentation and communication skills
  3. Demonstrable social networking experience and social analytics tools knowledge
  4. Adequate knowledge of web design, web development, CRO and SEO
  5. Knowledge of online marketing and good understanding of major marketing channels
  6. Positive attitude, detail and customer oriented with good multitasking and organizational ability
  7. Ability to work independently, as well as collaboratively in a team environment
  8. Must be detail oriented and exceptional organizational skills required
  9. Ability to work evenings, holidays and weekends as scheduled
  10. Excellence in English language (oral and written) required; preference for bilingual skills (English-Spanish).


PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms.

The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


WORK ENVIRONMENT
 

Work is usually done indoors in a climate-controlled environment and usually quiet.

Equal Opportunity Employer M/F/D/V 

Please apply online: https://www.frostscience.org/careers/